Don’t leave the writing of the most important words in, on, or about your book to the staff at your publisher. Especially if they’re going to charge you for it! If you’re a professional writer, or you want to be a successful writer, start with these seven tasks. These areas are every bit as important as writing your book. These areas must be error-free: grammatically flawless, accurately punctuated, and spelled correctly.

Outside of your actual manuscript, the most important words you will write are:

1. Your title – No one knows your story better than you do. What’s your book about? What one word or phrase evokes the essence of what your book says, means, or reveals. How is someone who hasn’t even read your book going to determine that?

2. Your Sub-title – While your title is its essence, your sub-title is the explainer. Now grab a wider audience; make this statement intriguing. Are you for it or against it? Is this a good thing or a bad thing? Will the hero win, lose, redeem, resolve, or recover? Is this material comprehensive or focused?

3. Your book’s description –

If the publishing staff hasn’t read it, how are they going to tell the reader who or what is involved? Draw the reader in by teasing them with what’s in store. Tempt them by giving them a taste of what to expect. Assure the reader they will discover the truth, learn the meaning of, or be able to succeed with the knowledge your book offers.

4. Your search engine words – What five to seven words (Think of them as spices.) make up the recipe that distinctively flavors your book, making it taste delightful, filling them with a desire for more, satisfying their craving for what you have brought to the table and set before them?

5. Your first page – Get the reader through your first page. Halfway down the page make them reach for the top right corner of the page and prepare to turn to page two to continue reading on.

6. Your first chapter – As you close the first chapter, tell the reader what’s coming out of the kitchen next. Give them a small whiff of the next course you are about to serve. Make your first chapter short and sweet; not too filling. Leave them hungry for more, not stuffed. So what if you’re book is not a mystery novel? Maybe it’s a book on how to build a better birdhouse. Excite the reader with what they’ll learn in chapter two.

7. Your first 50 pages – The first fifty pages is the turning point. Do they put your book back on the shelf, in the trash, or do they look at the clock and decide to stay up another hour?

If you can’t successfully complete these seven writing tasks, please don’t quit your day job. If you already did, ask if they’ll take you back.